As addictive as Facebook and with a more intuitive interface than eBay, Bigwardrobe.com is at the forefront of the worldwide movement to recycle clothes. The continuing global recession means it’s now fashionable to be thrifty, using your clothing as credit-crunch currency to swap for other people’s pre-loved fashion. As soon as you add your items to Bigwardrobe.com, you start to receive offers from other members to swap unwanted clothes, bags, shoes and accessories for others, sell them, or use a combination of the two.
“Even a global fashion icon like Michelle Obama is clothes swapping,” says Jamie Hutchinson, co-founder of Bigwardrobe.com, referring to a swap party the First Lady organized in New York City during her husband’s presidential campaign. “Based on our success in the UK, we are certain the US consumer will embrace this new and fun way to shop – and save money at the same time.” The average US consumer has $300 worth of unused clothing sitting in their wardrobe.
Started in May 2008, Bigwardrobe.com has in two years gained 35,000 members (and 35,000 new wardrobes for them to plunder), over 80,000 listed items, 5,000 new items added per week, and 300 swap offers per day – offering the convenience of swapping things you don’t wear for things you will, or turning your unwanted clothes back to cash. In these cost-conscious times, Bigwardrobe.com is an affordable substitute for shopping and entertainment.
The ‘Bottom Drawer’ section of the site allows entertainment items – such as books, DVD’s, toys, iPods, mobile phones, cameras, and CDs – that may be lurking unloved in your wardrobe (or under the bed) to be redistributed online instead of thrown away. Bigwardrobe.com’s popularity with celebrities means that if you fancy owning a pair of Russell Brand’s skinny jeans, you can buy celebrity threads on the site for a cause. There’s even a vintage area for those whose style transcends time.
New members to Bigwardrobe.com can avail of two options: they can join for free with limited functionality, or they can pay a small annual subscription of $18 to become a ‘Friend of Bigwardrobe’ and benefit from many extra features. Bigwardrobe.com is not aimed only at people with premium brands or vintage items, nor is it just aimed just at women. Men, women and kids alike can find a new home for their unwanted clothing on Bigwardrobe.com, and find apparel for all ages, shapes, and sizes there.
Imagine opening your closet and choosing from 100 million outfits. Welcome to the future of online retail. Welcome to Bigwardrobe.com.
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